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Emails are one of the most valuable assets when it comes to marketing. Companies like Amazone and Overstock make a large portion of their revenue from emails.
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There are two main ways I capture more emails:
1. Exit popups – whether you love or hate them, they work. It’s one of the most effective ways to collect emails. Through Hello Bar you can collect emails using exit popups for free.
To boost your numbers with your exit popup, make sure you use an animated gif in the background.
2. Content upgrades – this is a way to give users more information on a blog post they are reading. If someone is reading a blog post about email marketing, your content upgrade would be a cheatsheet for email marketing tactics.
A content upgrade needs to be related to your blog post and you’ll want to place it within the first few paragraphs of your blog post.
To create content upgrades you can use Hello Bar for free to accomplish this.
So what are you waiting for? Test out the two tactics above, they work! It’s how I’ve generated 700,000 emails.
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