It’s a great time for online coaching businesses, which is also why you face a competitive marketplace. In this video, I talk about online marketing for coaches and share my top three tips for standing out in the crowd.
Here’s how to set yourself apart from the competition:
1. Create more content. Showing up on social media and via email is how you introduce your business and start building relationships. Begin with daily content aimed at your target audience, then add more platforms and in-depth content for a wider audience. Boost your long-term efforts with weekly YouTube videos, monthly blog posts, and repurposed content. Potential clients are looking, so make yourself easy to find. Stay top-of-mind with your frequent, consistent message.
2. Focus on VIDEO content. Be present on YouTube, Facebook Live, and Instagram Stories. Why is video such a powerful tool in online marketing for coaches? People prefer to watch or listen rather than read, and potential clients respond to you “in the flesh.” Your videos don’t need to be pricey, studio quality perfection. Real, raw clips are preferable; take advantage of the intimacy that comes from being yourself.
3. Make your message specific. In your content, show the value of your coaching services by pointing out how you’re different from other online coaches. Explore what your target clients have tried in the past that didn’t work for them. Explain why your solutions are better. Let them know you’ve tailored your coaching to benefit them specifically.
Online marketing for coaches is crucial. Are you doing what it takes to build your business? For help getting started, watch: https://www.youtube.com/watch?v=E9WT8Lzsyf0&feature=youtu.be. And check out these coaching business tips: https://www.youtube.com/watch?v=d7n0KZFU7q4&feature=youtu.be