What Is Digital Marketing? And How Does It Work?

Share it with your friends Like

Thanks! Share it with your friends!

Close

Digital marketing is one of those terms that’s shrouded in confusion and seems to mean something different to everyone. It’s also been made to seem way more complicated than it actually is, which is a shame really, as it’s really pretty straightforward.

So what is digital marketing? Well, as simple as this is gonna sound, digital marketing is just marketing, using digital tools. And marketing is nothing more than communicating value to your customers. So, digital marketing is therefore communicating value to your customers using digital tools. That’s it.

Traditional VS Digital Marketing

The first thing to do is understand the difference between traditional, and digital marketing. Traditional marketing relies on tools and mediums like the newspaper, radio, TV, magazine, billboards, direct mail, and any form of print really.

Digital on the other hand is made up of tools like search engine marketing, social media, content marketing like blogging, articles, or video creation, email marketing, and online pay per clicks advertising.

When you’re talking about traditional versus digital marketing, you’re talking about the tools more than the strategy behind them. And more accurately, you’re talking about which form of media you’re going to use to communicate your message on, a traditional one, or a digital one?

The Future Of Digital Marketing

As consumer media consumption trends continue to shift dramatically away from traditional and towards more and more digital content, there will be a time in the near future where we no longer refer to it as digital marketing and simply call it what it is. Marketing.

#LINKS
Website: http://adamerhart.com
Twitter: http://twitter.com/adamerhart
Facebook: http://facebook.com/officialadamerhart
Instagram: http://instagram.com/adamerhart
Snapchat: snapadamerhart

Comments

Write a comment

*






Sign Up Here for Online Deals!

We respect your email privacy

Click Here For Deals!
×






Sign Up Here for Online Deals!

We respect your email privacy

Click Here for Deals!
×

 Sign Up Here for Online Deals!

We respect your email privacy