Agencies tend to be all over the place when it comes to prospecting lists. Some purchase lists, cobble them together from conferences, or attempt to build them out internally.
When that happens, it’s often interns (who may not know the agency prospecting direction as well as they could) an AE, or a principal taking on the responsibility, and he/she usually doesn’t have the time to do it.
But the biggest hurdle? Agencies don’t usually have a plan. So for our 3 takeaways-if a prospecting list is confounding you, or the process is stalled, time to step away, take a breath and consider these three points to make your list process less daunting.