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Welcome to the very first episode of SaaS Marketing Vlog by Ahrefs!
In this first episode Tim went a little “meta” by reflecting on the thought process behind launching this new channel and recording regular VLOGS to share the progress of Ahrefs’ marketing team.
See the list of “timecodes” below to learn what other cool things were covered in this video.
Timecodes:
00:45 – thoughts on the format of this vlog
01:24 – Ahrefs’ content distribution strategy
01:53 – why Tim writes for Medium
03:38 – how we do content marketing on YouTube
04:52 – the importance of having a “story-line” behind your content
07:33 – why we were neglecting “email list building” at Ahrefs blog
09:05 – why we got rid of a big bold email form on our blog
09:20 – why we don’t use “lead magnet” popups at Ahrefs blog
10:30 – our new “slide-in” email form and how it performs
11:18 – why we’ve stopped tracking Open Rate and CTR on our email newsletters
13:21 – how we’re embedding product education into the actual product
18:01 – Giveaway!
Tim’s interview on Smart Passive Income podcast by Pat Flynn:
https://www.smartpassiveincome.com/podcasts/seo-simplified-with-tim-from-ahrefs/
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