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Ryan has $15,000 and 6 months to learn everything he can about marketing and branding. In Episode 5 of Ryan Learns Something, Ryan learns about online marketing.
Follow along with Ryan’s journey by subscribing to our YouTube channel: http://www.youtube.com/degreed?sub_confirmation=1
Online marketing is a broad topic, so Ryan focuses on a part of it that he already knows a little about—video advertising. He learns the basics from articles, videos, and a few books before meeting up with Bobby Edwards, the CEO of Squatty Potty. Ryan explores how Squatty Potty used online marketing in the form of a viral video featuring a pooping unicorn to grow their sales and brand.
After learning about the ‘business side’ from Squatty Potty, Ryan sits down with The Harmon Brothers, the creative team behind viral ad campaigns like Squatty Potty’s “Pooping Unicorn”, Poo-Pourri’s “Girls Don’t Poop”, and FiberFix’s Ultimate Product Test. Ryan learns how they approach building full ad campaigns that go viral while driving millions of dollars of sales.
Finally, Ryan puts what he learned to the test by running ads on one of his own videos on YouTube, and shares what he discovers in the process.
About Ryan Learns Something:
What can one person really learn on their own? Degreed has given Ryan $15,000 and 6 months to learn everything he can about marketing and branding.
In each episode, Ryan dives deep into a topic, meets experts, gets his hands dirty, and learns from the best education content available as he explores what it really takes to learn something.
Follow along with Ryan’s journey by subscribing to our YouTube channel: http://www.youtube.com/degreed?sub_confirmation=1
Be the first to get exclusive content, extras, new episodes, and access all of Ryan’s learning resources: https://degreed.com/ryanlearns
Watch more Ryan Learns Something:
Episode 1: Ryan Learns How to Name Things: https://youtu.be/CKTT0h6n0fc
Episode 2: Ryan Learns Voice Acting: https://youtu.be/AlhY-3jbWPg
Episode 3: Ryan Learns About Brand Identity: https://youtu.be/eX39RNrx-eQ
Episode 4: Ryan Learns About Market Research: https://youtu.be/7Kzgp_mmLuQ
Episode Credits:
Special Thanks to:
-Bobby Edwards- Squatty Potty (watch the Squatty Potty “This Unicorn Changed the Way I Poop” video here: https://www.youtube.com/watch?v=YbYWhdLO43Q)
-Jeffrey Harmon, Daniel Harmon, Dave Vance- The Harmon Brothers: http://theharmonbrothers.com/
Learner, Director of Photography, Videographer: Ryan Baylis
Producer: David Milton Johnson
Producer: Caitlin Probst
Assistant Producer: Cate Williams
Art Direction: David Milton Johnson
Designer: Caroline King
Motion Graphics: Adam Forbes
Sound: TJ Nokleby
Ryan’s Learning Resources:
Targeted: How Technology is Revolutionizing Advertising and the Way Companies Reach Consumers: https://www.amazon.com/Targeted-Technology-Revolutionizing-Advertising-Companies/dp/0814434991
Marketing in the age of Google: http://www.amazon.com/Marketing-Age-Google-Strategy-Business/dp/0470537191
Inbound Marketing:
https://www.amazon.com/Inbound-Marketing-Found-Google-Social/dp/0470499311
Episode Research:
Time Spent Online:
http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/11597743/Teenagers-spend-27-hours-a-week-online-how-internet-use-has-ballooned-in-the-last-decade.html
Attention Spans: http://www.telegraph.co.uk/science/2016/03/12/humans-have-shorter-attention-span-than-goldfish-thanks-to-smart/
Spend on Digital Advertising
http://www.mckinsey.com/industries/media-and-entertainment/our-insights/the-state-of-global-media-spending
The history of personal computers: https://www.wired.com/2009/09/0924compuserve-launches/
The history of spam
http://www.todayifoundout.com/index.php/2012/04/this-day-in-history-the-first-mass-commercial-internet-spam-campaign-is-launched/
PPC
https://en.wikipedia.org/wiki/Pay_per_click
History of PPC:
https://en.wikipedia.org/wiki/Pay_per_click
Click through rates:
http://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/
ROI research:
http://www.business.rutgers.edu/executive-education/blogs/11-studies-prove-digital-marketing-roi
Banner ad stats:
http://digiday.com/publishers/15-alarming-stats-about-banner-ads/
Buzzfeed’s Dear Kitten:
https://www.youtube.com/watch?v=G4Sn91t1V4g
Turkish Airlines: Kobe vs. Messi Selfie Shootout: https://www.youtube.com/watch?v=jhFqSlvbKAM
About Degreed: Degreed is a platform built to help you take advantage of ALL your learning, from any source, like the stuff you just learned above. Find out more about Degreed here: http://goo.gl/iKOMXo
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